Kraft mac n cheese

All about Krafting the Kraft

In 1937, Kraft debuted its boxed macaroni and cheese, which it sold for 19 cents and contained four servings. Its slogan was “make a meal for four in nine minutes,” and the product got a big lift with American consumers during World War II because you could get two boxes and spend only one ration point. With meat hard to come by, the cheap main dish substitute was a hit.